Walmart
Summer at the Lake

As the first editorial campaign for Walmart Home, Summer at the Lake was developed to grow Walmart.com into a leader in home online shopping. The creative concept invites you to relive cherished summers by the lake with loved ones.

Role: Editorial Direction, Merchandise Curation & Site Experience

 
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Credits

DP/Photography: Eduardo Navarro
Creative Direction: Michelle Clark
Prop Styling: Kaitlyn Batt

 
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