Tuft & Needle
Adaptive Foam
We advanced T&N’s innovative edge with an integrated marketing campaign spotlighting their proprietary Adaptive Foam technology to differentiate the brand in a saturated sea-of-sameness.
Role: VP Creative Lead
Credits
Agency Partner: Man vs. Machine
Creative Direction: Chad Howitt
Design: Fran Avery
Editorial Lead: Emilee Schumer
Copy: Sara Arnold