Tuft & Needle
Wake Up Awake

Refreshed the T&N brand with a new visual identity and thought-provoking campaign posing the question, "What do you wake up for?" inviting individuals to Wake Up Awake and reconnect with the power of rest.

Role: VP Creative Lead

T&N wake up awake instagram story Device Mock.gif

T&N Wake Up Awake Looking After the Kids Social.png

T&N WUA Looking After the Kids.png

T&N WUA Pajama Parties.png

T&N WUA Sunday Mornings.png

T&N WUA First Meeting of the Day.png

T&N WUA Flying Lessons.png

T&N WUA Round 2.png

T&N WUA Breakfast in Bed.png

_T&N WUA First Apartment.png

T&N Before and After.jpg

Credits

Agency Partner: Yard

Adaptive Foam