Beautyrest
Beautyrest Harmony

Launch campaign for the new Beautyrest Harmony collection. The tagline "Support for more than just your body" was developed to emphasize the mattress's positive impact on the environment, utilizing reclaimed ocean-bound plastics in its fabric. The creative visually tied home and sea, leveraging key visuals to illustrate the product's benefits while bringing to life the story of reclaimed plastics.

Role: SVP Creative Lead

Credits

Photography: Charlie Shuck
DP: Drake Woodall
Wardrobe: Quannii Bell
Still Life Prop Styling: Bryson Gill
Concept Creative Direction: Renee Pierog
Art Direction: Courtney Stewart, Janice Echevarria
Design: Lindsey Gullet
Editorial Lead: Emilee Schumer
Copy: Camille DeSoto
Prop & Soft Goods Styling: Kendra Smoot
Production partner: Production Squad
In-house Producer: Elizabeth Seronko
CGI and Video Post Production: Field