Tuft & Needle
White Noise Machine

Product launch campaign for the White Noise Machine designed to expand T&N's presence into the sleep wellness category. The creative was specifically developed based on insights that would resonate most with four key consumer segments—new parents, pet parents, sleep strugglers, and wellness enthusiasts.

Role: VP Creative Lead

Credits

DP/Photography: Sam Robinson
Art Direction: Amber Fo
Editorial Lead: Emilee Schumer
Copy: Lauren Baer