Tuft & Needle
Designed in the Desert
Elevated the T&N brand with the first seasonal CRM campaign. The creative concept originated from T&N’s roots as a startup born in the Arizona desert, and featured their most cooling products for the summer months, including the launch of sustainable hemp bedding.
Role: VP Creative Lead
Credits
DP/Photography: Sang Ang
Art Direction: Courtney Stewart & Molly Riggs
Design: Fran Avery & Sydney Greaves
Editorial Lead: Emilee Schumer
Copy: Sara Arnold & Erin Cline
Prop & Soft Goods Styling: Kaeja Korty
Production Partner: Ambient Skies
In-House Producer: Elizabeth Seronko